Born from New England roots and shaped by life in Austin, Garbo’s Lobster has always lived at the intersection of two worlds. That dual identity shows up everywhere, from their food to the way their personality comes through in their restaurant merch.
The lobster-riding cowgirl has become an unmistakable part of Garbo’s visual language. Equal parts coastal and Texas, playful and confident, she says everything the brand needs to say in a single image.
She is “a perfect mash-up of our two worlds… our New England roots and our Texas home,” shared Hannah Garbo, Event Coordinator and Social Media Director at Garbo’s, speaking on behalf of the sister-run team. The lobster anchors the brand, while the cowgirl brings “that fun, bold, slightly cheeky Austin spirit.”
Customers love showing their support for their favorite lobster rolls by wearing the cowgirl with pride. “It honestly makes us so happy,” Hannah said. “It means people connect with Garbo’s beyond just the food. They’re proud to represent us.”
The cowgirl has become both a conversation starter and a traveler. Garbo’s sees their tees and totes show up on social feeds, on trips, and in everyday life, often far from Austin. That kind of visibility is what turns custom restaurant merch into something personal and lasting.
There is one piece that still stands out. “We’ll always have a soft spot for the original cowgirl tee,” Hannah shared. “It was our first design that really felt ‘us,’ and it’s timeless.”
That timelessness is intentional. “The best part of our merch is that it’s not just restaurant merch. People actually want to wear it.” As a women-owned, sister-run business, every piece is personal, and seeing people wear it proudly feels like support for the restaurant, the family, and the journey behind it.
Garbo’s Lobster is proof that when identity is clear and personal, restaurant merch becomes more than a logo on a shirt – It becomes something people choose to wear, carry, and share as part of their own story. We’re proud to help bring Garbo’s vision to life and look forward to helping other restaurants tell their story through thoughtfully made merch.
