Coyotas Organic Tortillas

In conversations with new customers, it’s not uncommon for us to spend a lot of time talking about other people’s work. When Ben Ponder, founder of Ponder Foods and Chairman of Coyotas Organic Tortillas approached us about team workwear and promotional gear, he came with a stack of shirts printed elsewhere and a list of questions about why specific things in the prints looked and felt they way that they did.

We spent the next several hours diving into the details of ink chemistry, screen mesh, and print techniques to give Ben a solid understanding about the printing fundamentals that have a big impact on the way that printed merchandise looks and feels. From there, we partnered to build a plan to outfit his internal and marketing teams with gear that spanned 80 garment color and styles with 25 ink color variations.

The end result was a unique batch of merchandise that achieved multiple goals representing the Coyotas brand with their internal team and promoting Coyotas to a new audience as promotional and marketing tools.